Sanne de Kramer x Stelz – The King’s Day Campaign You Can’t Miss in the Netherlands

King’s Day (Koningsdag) is one of the biggest celebrations in the Netherlands, taking place this year on Monday, April 28. Every year, the country turns orange as people celebrate with festivals, street parties and events across every city.

And this year, there’s one campaign you truly can’t miss.

Sanne de Kramer is currently featured nationwide as the face of the Stelz King’s Day campaign, taking over streets all across the Netherlands. From Amsterdam to Rotterdam and beyond, her visuals are everywhere , bold, vibrant and perfectly capturing the energy of King’s Day.

The standout detail? The signature orange sunglasses. A subtle but powerful nod to the national color, making the campaign instantly recognizable and fully aligned with the King’s Day atmosphere.

With Stelz being one of the fastest-growing brands in the Netherlands, this campaign comes at exactly the right moment, combining cultural relevance with high-impact visibility.

At VDM Agency, we’re incredibly proud to see our talent represented on such a large scale. Campaigns like this are what it’s all about: bringing talent from digital platforms into real-world visibility across the entire country.

So as you celebrate King’s Day this April 28, keep an eye out…

Have you spotted Sanne yet?